What makes us different?

• We focus on persuasion through peer conversations, rather than rallying. Our focus is helping people "socialbank" to better persuade their friends, family, and communities to vote, and vote the right way.
• All the content we feature has been tested. We have a direct line to a machine that gathers and tests the best social posts. Everything is very persuasive – so we know that we’re arming people with things that actually move the needle.
• We bring insights coming from two key industries – social media and experimental mass persuasion in politics.

We originally did this all as a volunteer labor of love. Some people and organizations loved it, and wanted to give us resources to turbocharge our work. We quickly formed an LLC (Keyboards for Humans) to accept contracts so that we could keep building.

Our work draws from three main inspirations: our professional work on social media, professional work on mass persuasion at scale in politics, and conversations with some of the smartest data dems focused on tested mass persuasion.

We've been lucky to gain support from and sign partnerships with large and small progressive organizations.

Our leadership

Sahar Massachi was born in Israel to two refugees from Iran, and grew up in Rochester, New York. During a four year stint at Facebook, he worked on the Civic Integrity team, which protected elections and deepened civic engagement worldwide. After that, Sahar ran engineering for OpenLabs for the 2020 electoral cycle. He co-founded and was the first executive director of Integrity Institute.

Sahar has had many enriching fellowships, journeys, board seats, etc, that he's proud of. He lives in Brooklyn, NY with his beloved. Learn more:sahar.io/about

Elise Liu is an immigrant third-culture kid writer, immersive artist, and technologist. Her words have been published or are forthcoming in BULL, Rattle, The Found Poetry Review, Thought Catalog, and corporate digital trash cans around the world. Elise graduated with honors from Harvard and lives in San Francisco with two cats.

Shug Ghosh is a longtime resident of California, but grew up in the Midwest. He went to UC Berkeley to study Electrical Engineering while taking courses in Political Science and Sociology. He did his Ph.D. in Electrical Engineering and worked for a few years in telecom before switching into software. Shug worked at Facebook on the Civic Integrity team during the critical 2018 and 2020 elections, combatting misinformation and fake accounts.

Since Facebook, Shug joined the Integrity Institute as a Fellow, where he co-wrote a public letter to Elon Musk defending integrity work, gaining coverage on CNN and in the Washington Post. He has moved on from social media professionally, and now manages engineering teams for an HR software company.